Keeping Track of Telematics Benefits
Some of the Ways GPS Tracking Technology Can Be Used to Maximize Business ‎Efficiency and Reduce Costs

By Israel Ronn

With the current global financial crisis, companies large and small are looking for various ‎ways to cut costs. Almost all businesses use some form of transportation, whether it is a ‎company car for employees to use to get to appointments or a fleet of trucks to transport ‎products. Especially for large fleet managers, monitoring dozens, hundreds or thousands, ‎of trucks or other vehicles presents many challenges, fleet managers have to find methods ‎to best meet the challenge at hand, and GPS-based tracking technology, used for a variety ‎of functions in the industry, is a valuable tool. ‎

What are some of the benefits of this tracking technology?‎

Tracking units installed inside the body of fleet vehicles, and sometimes integrated with ‎the car computer, enable fleet managers to closely monitor a vehicle’s current location, ‎fuel consumption, driving route efficiency, engine usage, among other options. With ‎these tracking units, equipped with sensors (or CAN bus integrated) that send signals ‎back to the management headquarters at a consistent frequency, managers have the ‎capability to measure various aspects of a vehicle’s performance such as optimal speed, ‎tire air pressure, and others that are influential on the use of gasoline. ‎

Probably the most basic and most recognized ability of these tracking units enable ‎managers to receive constant updates as to the exact location of their vehicles, at any ‎given time. Knowledge of vehicular location can be used to assure that drivers are ‎completing routes in the most direct and cost-efficient way, as well as to make sure goods ‎and services are delivered on time. ‎

Reducing fuel expenses is on every vehicular manager’s mind in unstable economic ‎times. There are a number of variables that tracking units can easily track, that allow ‎fleet managers to keep track of fuel use, and in turn enable them to make the proper ‎adjustments. Monitoring optimal speed for fleet vehicles is one such method of reducing ‎fuel expenses. Research has suggested that large trucks use less gasoline at lower speeds ‎‎– this can be monitored closely leading to optimal fuel consumption. ‎

Next, optimal air pressure in vehicle tiers has an influence on use of gasoline. Low air ‎pressure causes a wider area of the tire to be in contact with the road. As a result, there is ‎a higher resistance and an increased amount of required power needed to overcome that ‎resistance – which of course means that more fuel is needed. Fleet Managers can ‎consistently receive updates on the status of the air pressure in the tire, thereby allowing ‎them to make changes accordingly. ‎

Tracking units can also monitor temperatures of cargo to keep managers alert when they ‎are transporting refrigerated items. The multi-million dollar industry for shipping ‎refrigerated foods and other items benefits significantly from temperature sensors that ‎enable fleet managers to receive constant updates as to the current temperature of their ‎items, alerting them on any breached thresholds and any other application layer ‎activities. ‎

Finally, tracking technology serves as a valuable vehicle security tool. More advanced ‎tracking systems have a security component that can control vehicles while stopped, ‎including the power to disable a vehicle not in operation. As a result, cases of vehicle ‎theft can be easily prevented. Furthermore, due to the technology that allows tracking ‎units to locate a vehicle, or the cargo inside, at any given time, cooperation with law ‎enforcement and security authorities is greatly maximized, and there have been many ‎noted examples of stolen vehicles recovered due tracking technology. ‎

How does this all work?‎

A multi-step process enables constant communication and monitoring between the ‎vehicle (and of course the driver) and the fleet manager. The tracking unit’s sensor ‎records a series of data about the vehicle, including the current vehicle location, vehicle ‎speed, etc. At a predetermined frequency, the tracking unit in turn sends this information ‎back to the fleet manager, all through an installed communications network that works ‎over a cellular network. At the fleet management headquarters, the data is properly ‎analyzed by using fleet management software with reporting and analysis capabilities, ‎and the results can help determine the most effective ways to maximize vehicle ‎performance and, as a result, reduce gasoline intake. ‎

The current economic situation is very challenging for vehicle fleet managers. ‎Telematics tracking technology can give fleet managers the ability to adapt at this time. ‎Using what is available to them now, and as the technology develops further, tracking ‎technology is clearly presenting continued options and methods to help managers best ‎minimize expenses and increase performance.‎


Israel Ronn is General Manager of Cellocator, the Products Division of Pointer ‎Telocation Ltd., (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR) - a ‎leading Automatic Vehicle Location solutions provider for fleet management, car and ‎driver safety, public safety, roadside assistance, vehicle security and asset management. ‎For more information, please visit http://www.pointer.com/.‎

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